SEO stands for Search Engine Optimization. It refers to the process of improving a website’s visibility and rankings in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various aspects, both on-page and off-page, to make it more relevant and valuable to search engine....
Digital marketing has become a vital aspect for companies. In fact, today commercial activity is related to digital culture, online presence and brand dissemination on social networks, both for B2C and B2B markets. Aspects such as brand awareness, presence in social networks and the authority of the brand in digital media are directly related to digital....
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